Sunday, March 20, 2011

Introducing Journey Grrrl Publishing’s Complete Kit to Free Publicity for Coaches

Journey Grrrl Publishing's Complete Kit to Free Publicity for Coaches has everything you need to start getting your message to millions of people through “Free Advertising” on radio and TV, in newspapers and magazines, and online.

This Kit can help you get yourself or your business written up anytime, anywhere. It’s like me taking you by the hand and walking you through step-by-step to get publicity for whatever you’re promoting.

Here’s what you get:

  • Actual examples of PR copy that works for coaches—emails, letters, and press releases. You won’t find information on getting publicity so targeted to coaches anywhere else.
  • Actual examples of what to say and do during media interviews to maximize sales.
  • So Smart (TM) Templates for Writing Press Releases and Pitch Letters to the media.
  • Checklist of mistakes to avoid so the media don’t look at you as a total newbie (or worse, ban you!).
  • Proven tactics for getting press that even many professional publicists don’t know.
  • Magic phrases that will unlock the door to producers' and editors' hearts when you use them as headlines in your press releases and PR pitches.
  • Exactly what to do to launch your publicity campaign in under an hour!
  • Don’t get fooled by people you hire to get publicity. Make sure that anyone you ever hire to get you publicity is doing everything possible.
  • Secrets to getting media coverage that very, very few people know!

My system includes the following:
Component #1  Journey Grrrl’s So Smart (TM) Publicity Manual for Coaches — a complete, step-by step guide that takes you by the hand, assumes you know nothing about publicity, and gets you up and running in under an hour. I’ve poured everything I know from more than 16 years of helping people grow their brands and attract media attention. This is not something you’ll need to read cover to cover. After the first few pages, you’ll be off and running, able to skim, find, and implement the techniques that will be most appropriate for what you want to do.
I’ll show you the best ways to contact the media, how to build an effective media list for free, the best ways to send your press releases out, and instances in which you are better off NOT using a press release. I’ll show you actual examples of articles written about entrepreneurs and reveal the “hidden” reasons why the article was written. My Complete Kit to Free Publicity for Coaches will pull back the curtain and reveal secrets that many professional PR pros don’t even know and that anyone can use to get tons of free media exposure.
Component #2  So Smart (TM) Press Releases and PR Pitch Letters: 10 Templates for PR Copy That Gets You In Print and On the Air. You do NOT have to be a good writer to get the media interested in you. I’ve taken proven press release formats and created fill-in-the-blank templates for you to use. Have a new product you’re launching? There's a template for that. Want to get on a very specific TV show? Use the TV pitch letter template. Book coming out soon? Check out the book release template.
Component #3  So Smart (TM) Hooks & Pegs: 100 of the Greatest Publicity Strategies, Hooks, and Headline Formulas for Coaches.  Ever flip around the TV channels and see a TV host say something like “What you don't know about your drinking water, and how it might kill you…tonight at 11”?  That simple phrase is an example of a hook. It’s a teaser which gets the audience to watch a bunch of commercials and stay tuned. I’ve talked to dozens of producers and editors. Would you like to know what they say is the biggest key to getting on their shows? The answer is to give them the hook. Don’t blather on about how you are changing the world, how great your new book is, how long you’ve been doing it, or even why what you have to say is important. Instead, give them the idea for a segment which they could do around YOU. Most people royally mess this up even when they try. But I make sure my clients never do.
That’s because I give you actual fill in the blank templates to create winning hooks. Think about it. Maybe, you could pitch the media on “3 Ways ____ Helped a______ with _____ to _____.”

I’m proud to offer you the Journey Grrrl Publishing’s Complete Kit to Free Publicity for Coaches for less than even the $250 I charge for an hour of consulting—you can get your copy for just $197.

Click here to grab your copy of Journey Grrrl Publishing’s Complete Kit to Free Publicity for Coaches.

Remember, publicity works better than advertising!

This system costs less than a single ad in almost any newspaper or magazine.

It's quite possible you'll get your message to thousands of people the first time you use it and it's equally possible, if not likely, that just one new client from one session that comes from applying this system will pay back your investment. That's right! Place one article using this system. Get one client for a single one-hour session from that article. And poof! Your investment in this product is paid back!

Click here to order my Free Publicity System for Life Coaches

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