Monday, August 29, 2011

I'd Like to Thank the Academy

About 10 months ago I attended the Martha Beck Writer's Dream Retreat. The 24 participants and faculty didn't talk a whole heck of a lot about writing. I think we were brought together for a higher, deeper cause. For many of us this retreat was the tipping point for stepping off the precipice and into the abyss of being a modern day shaman.
At the retreat, a lot of people were interested in my social media and marketing knowledge. In my corporate life every time I had an idea about social media or marketing, I stepped into a political war zone. At the retreat service, I brought my ideas from a foundation of service. I had no other agenda and it felt great. 
I left the workshop and almost immediately changed my mindset from winning my point to sharing my knowledge as a servant. This shift has been rewarding in so many ways that go far beyond business. Now my approach is simple. If I can help, I do. That's it—no games, no politics, no secret goals—just pure service. Pure love.

Anyway, today the Coaching Academy of North America recognized my service and awarded me the Empowerment Coach of the Year Award for 2011. 
It just feels amazing to know that what I have given has helped people. And knowing the help I provide is magnified because more people get the opportunity to experience life coaching and learn to love and accept themselves exactly as they are. Wow!

I am just gob-smacked with gratitude for the way my mind and heart was changed last October simply because I showed up with a servant's heart and the other participants met me where I was. Through their eyes I have learned to see myself in a whole new light. I dedicate this award to them.

Thursday, May 19, 2011

PRE-ORDER: If I'm So Smart, Why Can't I Get Rid of This Clutter? Today!

Let’s face it; everyone has clutter to some degree or another! It’s how you deal with the clutter that makes the difference between conquering your clutter and allowing your clutter to conquer you. That's why I am so excited about our newest book: If I'm So Smart, Why Can't I Get Rid of This Clutter?

Currently, we are offering $5 off to folks who pre-order using the coupon code 5OFF. So click here to pre-order your copy of If I'm So Smart, Why Can't I Get Rid of This Clutter? today.

Author and Life Coach Sallie Felton walks you through the practical and organizational strategies that make it easy to stay organized—but this book also goes deeper and uncovers the hidden reasons why it can be so hard to get clutter-free and stay that way.

Her book includes:

Getting Started Tools — The first step in conquering clutter is breaking it up into more manageable chunks—literally and metaphorically. These tools will get you heading in the right direction without feeling overwhelmed and defeated.

Practical Tools — There is simply no way to end clutter without getting rid of some stuff. What’s more, you’ll need to find techniques for dealing with new stuff as it arrives. These are tools you’ll come back to again and again.

Feeling Tools — Oh, if only clutter were just about stuff and storage solutions! Things would be so much easier. The real challenge is learning to let go of emotional clutter. These tools will show you how, one heartbeat at time.

Motivation Tools — Everyone needs help reaching their goals and maintaining their new status.  One way to get really motivated is to understand the true cost of clutter.

Belief Tools — The tools will show you how to unearth the beliefs you have about yourself and teach you how to turn the negative, self-defeating ones into empowering affirmations. How will that help you keep your house clean? You might be surprised to find out!

Self-Care Tools — Too often we push ourselves, day in and day out, to do more, give more, achieve more. To what end? If we don’t make time to take care of ourselves, to re-energize and re-vitalize ourselves, we make it impossible to do, give, or achieve our best. These tools put you in the driver’s seat of your own life.

Future Tools — These tools put a plan in place for bringing life to your vision and creating the future you want. We’ll do this in a way that builds confidence, makes room for life’s unpredictable ways, and sets you up for nothing less than success.

About the Author
Sallie Felton is a Life Coach, radio host, author, facilitator, hypnotherapist, and inspirational speaker. She is the co-author of Clutter Free and Clear: How To Take Charge of Your Time and Space and is certified as a Professional Certified Coach (PCC) by the International Coach Federation.

Pre-order your copy of If I'm So Smart, Why Can't I Get Rid of This Clutter? and use the coupon code 5OFF to get $5 off the price!

Monday, April 25, 2011

Coaches Get Social With New Publishing Platform


Life Coaches Get Social With New Publishing Platform

WASHINGTON DC — APRIL 26, 2011 — For Life Coaches, getting a book published has traditionally been a messy business. This month, Journey Grrrl Media has unveiled Social Publishing, a new way for Life Coaches to get published, expand their reach, and enhance their work.

“Until now, if you wanted to publish a book, you’ve only really had two options—fight to get a publisher to sign you in an already-crowded market, or pay tens of thousands of dollars to publish it yourself. The result is that many people give up—and great ideas go unshared,” said Dr. Angela Lauria, publisher and founder of Journey Grrrl Publishing. “For those who do manage to sign with a publisher, the next steps pose an even bigger challenge—you are rarely supported or coached through the writing process, and months or years later when your book finally drops, the real test begins…now that it's all done, will anyone actually buy it?”

With Social Publishing, the author submits one chapter per month, as they’re drafted. The chapters are then published online for crowd-sourced edits. As a result, the author begins to grow a pipeline of readers even before he or she has finished the second chapter.

“Not only are you building your readership, but you’re supported from day one by a publisher and a group of dedicated readers who want to make your book the best it can be,” said Lauria. “The big bonus? These readers tell their friends that they helped edit a book and spread the word about the next chapter, then those friends tell their friends…there’s a huge potential here for these books to go viral. This type of lead generation is key for Life Coaches—to grow their client base, increase their hourly rate, expand their business into more passive income streams, or just reach more people with their message.”

About Social Publishing

· Instead of sending a completed manuscript, the author submits chapters to the publisher monthly

· The author has a custom URL where he or she can send customers even before the book is complete

· Chapters are free during the period where crowd-sourced edits are accepted

· The publisher delivers leads and bundled edits to the author monthly

· Once all the basic chapter drafts have been posted, consumers can pre-order the book

· When the book is complete and edited, the publisher will print and distribute the book and make a final copy available as an ebook as well


About Dr. Angela Lauria

Angela Lauria is the publisher of the "If I’m So Smart..." holistic how-to guide series and the author of the forthcoming, If I’m So Smart, Why Can’t I Write a Book?  She is the author of From Medea to Media: Live Performance as a Vehicle for Social Change (Atropos Press, 2009); the co-editor of The World Almanac of US Politics (Pharos Books, 1997); and a researcher for NIGHTMOVER (Harpercollins, 1995), Hong Kong 1997 and Beyond (Summit Publishing Group, 1996), and Aboard Air Force One (Fithian Press, 1997). She has been featured in Elle Canada, Micro Tank, and Research Access. Angela has a PhD in Communications from The European Graduate School (EGS) in Saas Fee, Switzerland. She is the President of Journey Grrrl Publishing and lives in Washington DC.

About Journey Grrrl Publishing

Journey Grrrl Publishing, a division of Becoming Journey, LLC, is the publisher of the “So Smart” series. The books, part of the world’s first holistic “How To” guide series, are the flagship product of a suite of media offerings including live events, DVDs, and a subscription-based website. The company was founded in September 2010 in order to help Life Coaches and other healing professionals build their businesses through content marketing and book publishing. In addition to publishing the So Smart series, Journey Grrrl offers marketing consulting services to solo entrepreneurs in healing professions. Consulting services include social media coaching, website design, information product launches, passive income strategy & implementation, and lead generation campaign management. Journey Grrrl Publishing books will be available online and in book stores as well as in eBook form. If you’d like to submit a book proposal, be sure to follow the instructions here. If you are looking for marketing services, you’ll find our contact information here.

Monday, April 11, 2011

Amplify your message. Amplify your healing powers. Amplify yourself.

A couple weeks ago Parenting Coach Extraordinaire Diane Hunter introduced me to an amazing woman, media genius, and generally heart-rich coach named Erika Isler. Erika has been working with Koelle Simpson on her press efforts while I've been working with Diane. Last week we put our pretty-little-heads together and tried to come up with a way we could reach more coaches and help them secure interviews with print media and online outlets and on radio and TV.

We are super-excited to announce we are opening a school together: The Media School for Life Coaches opens its virtual doors in about a month and we'd love to have you in the inaugural class. Why should you want to get publicity? Well here are my top 10 reasons. Please add your reason in the comments!

  1. Every publicity opportunity offers hundreds, thousands, maybe millions of chances to change the world with your message.
  2. When your message is heard, the people who are supposed to find you will find you faster and more easily.
  3. You don't have to worry about "selling" people because they are "pre-sold." 
  4. You become known among the media as THE expert to call on your topic.
  5. You become more motivated, encouraged, and confident.
  6. Your name comes up higher in search engines like Google when people search for solutions to their problem.
  7. You can quote what journalists say about your in your own marketing.
  8. You don't have to spend money on marketing.
  9. Your friends, family, and significant other will have even more reasons to brag about you.
  10. Media clips become an unbiased, third-party recommendation you can share with prospects.
Okay, those are my reasons—what are yours? Why do you think Life Coaches deserve more free publicity?

Sunday, March 20, 2011

Introducing Journey Grrrl Publishing’s Complete Kit to Free Publicity for Coaches

Journey Grrrl Publishing's Complete Kit to Free Publicity for Coaches has everything you need to start getting your message to millions of people through “Free Advertising” on radio and TV, in newspapers and magazines, and online.

This Kit can help you get yourself or your business written up anytime, anywhere. It’s like me taking you by the hand and walking you through step-by-step to get publicity for whatever you’re promoting.

Here’s what you get:

  • Actual examples of PR copy that works for coaches—emails, letters, and press releases. You won’t find information on getting publicity so targeted to coaches anywhere else.
  • Actual examples of what to say and do during media interviews to maximize sales.
  • So Smart (TM) Templates for Writing Press Releases and Pitch Letters to the media.
  • Checklist of mistakes to avoid so the media don’t look at you as a total newbie (or worse, ban you!).
  • Proven tactics for getting press that even many professional publicists don’t know.
  • Magic phrases that will unlock the door to producers' and editors' hearts when you use them as headlines in your press releases and PR pitches.
  • Exactly what to do to launch your publicity campaign in under an hour!
  • Don’t get fooled by people you hire to get publicity. Make sure that anyone you ever hire to get you publicity is doing everything possible.
  • Secrets to getting media coverage that very, very few people know!

My system includes the following:
Component #1  Journey Grrrl’s So Smart (TM) Publicity Manual for Coaches — a complete, step-by step guide that takes you by the hand, assumes you know nothing about publicity, and gets you up and running in under an hour. I’ve poured everything I know from more than 16 years of helping people grow their brands and attract media attention. This is not something you’ll need to read cover to cover. After the first few pages, you’ll be off and running, able to skim, find, and implement the techniques that will be most appropriate for what you want to do.
I’ll show you the best ways to contact the media, how to build an effective media list for free, the best ways to send your press releases out, and instances in which you are better off NOT using a press release. I’ll show you actual examples of articles written about entrepreneurs and reveal the “hidden” reasons why the article was written. My Complete Kit to Free Publicity for Coaches will pull back the curtain and reveal secrets that many professional PR pros don’t even know and that anyone can use to get tons of free media exposure.
Component #2  So Smart (TM) Press Releases and PR Pitch Letters: 10 Templates for PR Copy That Gets You In Print and On the Air. You do NOT have to be a good writer to get the media interested in you. I’ve taken proven press release formats and created fill-in-the-blank templates for you to use. Have a new product you’re launching? There's a template for that. Want to get on a very specific TV show? Use the TV pitch letter template. Book coming out soon? Check out the book release template.
Component #3  So Smart (TM) Hooks & Pegs: 100 of the Greatest Publicity Strategies, Hooks, and Headline Formulas for Coaches.  Ever flip around the TV channels and see a TV host say something like “What you don't know about your drinking water, and how it might kill you…tonight at 11”?  That simple phrase is an example of a hook. It’s a teaser which gets the audience to watch a bunch of commercials and stay tuned. I’ve talked to dozens of producers and editors. Would you like to know what they say is the biggest key to getting on their shows? The answer is to give them the hook. Don’t blather on about how you are changing the world, how great your new book is, how long you’ve been doing it, or even why what you have to say is important. Instead, give them the idea for a segment which they could do around YOU. Most people royally mess this up even when they try. But I make sure my clients never do.
That’s because I give you actual fill in the blank templates to create winning hooks. Think about it. Maybe, you could pitch the media on “3 Ways ____ Helped a______ with _____ to _____.”

I’m proud to offer you the Journey Grrrl Publishing’s Complete Kit to Free Publicity for Coaches for less than even the $250 I charge for an hour of consulting—you can get your copy for just $197.

Click here to grab your copy of Journey Grrrl Publishing’s Complete Kit to Free Publicity for Coaches.

Remember, publicity works better than advertising!

This system costs less than a single ad in almost any newspaper or magazine.

It's quite possible you'll get your message to thousands of people the first time you use it and it's equally possible, if not likely, that just one new client from one session that comes from applying this system will pay back your investment. That's right! Place one article using this system. Get one client for a single one-hour session from that article. And poof! Your investment in this product is paid back!

Click here to order my Free Publicity System for Life Coaches

What's the best way to make a permanent and lasting difference in the lives of thousands, maybe even millions of people? WRITE A BOOK!

That's right. WRITE A BOOK!

Think about it. What brought you to coaching? What led you to the source of your own healing? I'm going to bet at least one book played a big role. For me that book was Marianne Williamson's A Return to Love. From Marianne I found Louise Hay, Wayne Dyer, Caroline Myss, Iyanla, Martha Beck, Brooke Castillo, Byron Katie, and so many others. I bet we have a lot of the same books on our shelves and I want YOUR book to be the next to enlighten me.

I find that most Life Coaches have a dozen or more book ideas floating around in their heads, but often they are more ideas than accomplishments. That's where I come in. I help coaches implement their brilliance so they can change the world with their words.

Stop for a minute and picture yourself standing by your mailbox and reaching in to pull out one of those nifty Amazon boxes. Knowing what's inside, your heart starts to race. As you tear open the package you can see the spine inside and there is your name. You hold your book in your hand—KNOWING what's inside has the potential to change thousands of lives and KNOWING in your bones that at least one person will crack this book open and his or her heart will crack open, too. It's a pretty awesome feeling! And it's just the beginning....

I've found the best place for many coaches to start is by writing a book that targets their ideal coaching prospect and actually gives away all of their best tools. In many ways it seems counterintuitive, but I've found the more you give away, the more clients you get. People end up paying to have you customize the tools specifically for them and to hold them accountable.

Writing a book not only helps you build your business and get more coaching clients, it also help you get
  • Increased credibility
  • Free publicity
  • More speaking engagements
  • Instant recognition as an expert
  • Differentiation from the competition
  • Higher rates and fees
In the past, I've only been able to work with successful coaches because they are the only ones who can afford my fees.  But I really LOVE working with new coaches as well, so I have come up with a way to help lots of coaches at once. I've designed a 4-week program that will help any Life Coach—no matter how new or inexperienced—grab his or her expert status as an author in just 30 days. 

It might sound crazy, I know, but it's actually possible to get well on your way to being a published author in just 30 days with my unique method! But it's not just about doing it quickly; this class is really about understanding the big picture of your book so you can write it with ease whether you do it in weeks, months, or even years.

In this class you will learn how to defeat the blank page by creating a book idea to reach your ideal client and then using tools to get organized and stay on track to complete your book.

What does completing a book mean to you? More credibility? A product to offer your clients? Self-satisfaction? A chance to really change the world and make your mark?  

My Books for Coaches program may be exactly what you need to complete your book.

In just 4 weeks, you will have all the your ducks in a row to write your book quickly. Depending on decisions you make from the choices we review, you may be able to claim your author status in as little as 4 weeks. We'll work together to help you find your voice. Develop your ideas. And get your book published so the world can see it. You never know, maybe one person—or maybe a million people—could be changed by your words. The world needs your inspiration. 
Dates: Program runs weekly starting June 3rd. Recordings will be made of all classes and questions will be addressed via email coaching.

P.S. When you sign up for the 4 week Books for Coaches program, you'll get:
  • 4 one-hour sessions with me plus and a bonus session where you'll learn PR and book marketing secrets
  • 30 days of email coachingand you pick when your 30 days begins!
  • Templates and schedules to make writing your book very easy
  • The information you need to decide whether to self-publish or create a proposal to try to get an agent and/or publisher
  • A personal email or phone consultation when your manuscript is complete
  • Free marketing of your book in the Journey Grrrl Publishing digital library
  • The chance for a full refund if you are the first person in my program to finish your book and get a copy in my hands!

Saturday, October 16, 2010

JourneyGRRRL Publishing Begins

Journey Grrrl Publishing, a division of Becoming Journey, LLC, is the publisher of the “If I’m So Smart, Why Can’t I...?” book series. These books are part of the world’s first holistic “How To” guide series and are the flagship product of a suite of media offerings including live events, DVDs, and a subscription-based website.

The company was founded by Angela Lauria, a well-respected direct response marketing consultant, Life Coach, and doctor of communications. Brooke Castillo’s book “If I’m So Smart, Why Can’t I Lose Weight?” (published in 2006) was the inspiration behind this endeavor....

Read more about JourneyGRRRL Publishing